Category Archives: Music & Business

What do you need to boost your music career?

What do you need to boost your music career?

By Irma de Jong

What does it take to have a successful music career? What do you expect and hope to achieve? For this, an important element is to understand what is your motivation and what drives you. To say it accessible; what is your WHY? For many starting young musicians, it’s something they don’t think of. But also more mature musicians very often act on “automatic pilot”. Let’s examine better what you need for a successful music career. Continue reading What do you need to boost your music career?

Social mania; everything for a like

Social mania; everything for a like

by Irma de Jong

How far do we allow social media to determine our lives, or, even taking over? In this article, we dive into the world of the likes, the ones that make a living out of Instagram, Facebook and YouTube, and we research which classical music artists walk forefront.  Continue reading Social mania; everything for a like

Facebook – Curse or Blessing?

Is there a Life without Facebook?

This week Mark Zuckerberg defends himself in front of the American Congress, against accusations of political manipulation, the data leak to Cambridge Analytica and other (privacy) concerns. What is going on exactly? Can we still consider Facebook as a blessing for our (social) life or is it becoming a curse? What are the consequences for you, as an artist? We set out the facts.  Continue reading Facebook – Curse or Blessing?

Fiddler on a luxury ship – Lincoln Center Stage

Playing Chamber Music on the Holland America Line @Lincoln Center Stage

The musical adventure of Floor Braam on a cruise ship from Florida to Alaska

In spring 2016, violinist Floor Braam was scrolling through the MusicalChairs website when an interesting advertisement caught her eye: The Lincoln Center Stage, combined out of two leading companies, the Holland America Line and the Lincoln Center, brought together in an exclusive partnership, was looking for musicians. Continue reading Fiddler on a luxury ship – Lincoln Center Stage

Successful Music Career? We listed 7 Skills you need to have!

What are the  7 Skills you need to have in order to build a Successful Music Career?

By Irma de Jong

Here we list the 7 main skills you need to possess in order to be successful in your music career, or better, in life! Most of these skills you will not have heard of while you were studying unless you have had the occasion to be inspired by your teacher. Ready to find out? Continue reading Successful Music Career? We listed 7 Skills you need to have!

Your Website is Your Online Business Card!

Your Website is Your Online Business Card!

Make your artist identity visual and authentic with an attractive and clear website

Your website is like your online business card, a possibility to share with your audience and fans information about you, your ensemble, and your projects. It’s your property, and you have the choice to decide how many pages you use, what kind of pictures you put, which videos you show and the layout of the site. It’s a tool to make your identity visual and authentic. Continue reading Your Website is Your Online Business Card!

How to become a Cultural Entrepreneur

How to combine Music and Business and become a Cultural Entrepreneur?

You’re a professional musician, you have all the necessary diplomas and now you’re ready to hit the stage. You’re all set up for a successful music career. But what if you cannot find concerts? What do you have to do in order to be successful in a music career? In other words, how to become a successful cultural entrepreneur? Continue reading How to become a Cultural Entrepreneur

musiXange: Free Musical Services for classical musicians

musiXange: Free Musical Services

by Paul Cassarly

As a European organization that wants to teach the world classical music, iClassical created an ecosystem for musicians, where you find content that is accessible by anyone, for free.  iClassical Academy provides conservatory-level training to classical musicians around the world… Continue reading musiXange: Free Musical Services for classical musicians