Category Archives: Self-Management Music Business

Art of Music & Business – How to combine them. Enlarge your entourage to the biggest boundaries. Create your rules for the music business. Make the community listening to you! No time losing: get straight to the goal. Interactive courses for musicians, managers and promoters. Learn all about branding, positioning, impressing and convincing promoters, organisers and your audience. One-2-one courses with Irma de Jong that teach you everything you need to know to become a successfully and a great communicator. Interactive One-2-One courses that take place asynchronously. You can watch, learn, exercise and comment at any convenient time and place. A course, mostly composed out of a series of videos is personally assigned to you and at your own speed and learning tempo, you go through it one by one. Our platform allows for both student and teacher to upload audio and video files and practices. The teachers sends you personal feedback and assessments.

Fiddler on a luxury ship – Lincoln Center Stage

Playing Chamber Music on the Holland America Line @Lincoln Center Stage

The musical adventure of Floor Braam on a cruise ship from Florida to Alaska

In spring 2016, violinist Floor Braam was scrolling through the MusicalChairs website when an interesting advertisement caught her eye: The Lincoln Center Stage, combined out of two leading companies, the Holland America Line and the Lincoln Center, brought together in an exclusive partnership, was looking for musicians. Continue reading Fiddler on a luxury ship – Lincoln Center Stage

Originally posted 2017-06-27 15:09:59.

Successful Music Career? We listed 7 Skills you need to have!

What are the  7 Skills you need to have in order to build a Successful Music Career?

By Irma de Jong

Here we list the 7 main skills you need to possess in order to be successful in your music career, or better, in life! Most of these skills you will not have heard of while you were studying unless you have had the occasion to be inspired by your teacher. Ready to find out? Continue reading Successful Music Career? We listed 7 Skills you need to have!

Your website is your online business card!

Make your artist identity visual and authentic with an attractive and clear website

Your website is like your online business card, a possibility to share with your audience and fans information about you, your ensemble, and your projects. It’s your property, and you have the choice to decide how many pages you use, what kind of pictures you put, which videos you show and the layout of the site. It’s a tool to make your identity visual and authentic. Continue reading Your website is your online business card!

How to become a Cultural Entrepreneur

How to combine Music and Business and become a Cultural Entrepreneur?

You’re a professional musician, you have all the necessary diplomas and now you’re ready to hit the stage. You’re all set up for a successful music career. But what if you cannot find concerts? What do you have to do in order to be successful in a music career? In other words, how to become a successful cultural entrepreneur? Continue reading How to become a Cultural Entrepreneur

Understanding Generation Management in the Performing Arts

Exploring effects of Generation Management in Music and Art

By Irma de Jong

Today we have more different generations working in companies, conservatories,  universities and orchestras, than before. In fact, in the year 2020, we’ll have 5 different generations all together on the work floor. The differences are very much determined by the latest 20 years of developments in technology and digitalisation. Especially the internet has changed our society drastically. So how could generation management serve us? Continue reading Understanding Generation Management in the Performing Arts

Originally posted 2017-03-06 09:21:25.


MUSIC E-Learning evolution, latest techniques, and ultimate systems and methods

Under the very renown word “E-learning” we can find several millions of articles, videos, blogs, vlogs, and many more modalities through which people communicate their knowledge to others. And the same happens for music e-learning in particular.  It’s a very logical consequence of the native attitude that people have to share. Continue reading E-LEARNING EVOLUTION – ULTIMATE METHODS

Originally posted 2017-07-13 15:27:09.

How algorithms determine your social media life

The power and weakness of algorithms and how it determines your social media life more than you might think

by Irma de Jong

Yes, we are all active on Facebook, LinkedIn, Instagram and maybe Twitter. We have learned by now that social media tools are effective for our daily networking life. In our conversations, we talk about the social media the same way as we used to talk about an interesting person we saw on the late night show the evening before. Let’s dive a little more now into the algorithms. Continue reading How algorithms determine your social media life

Originally posted 2017-05-24 15:08:21.

Why “The Network always wins”

Keep track on building and maintaining relationships within your Network

By Irma de Jong

In your daily interactivity with people, whether it’s in a personal relationship, like when you chat with a stranger in line at the airport, or when you go out for dinner with friends, or you talk on the phone to your family or sharing something on social media, you constantly communicate within your network and it is all about building and maintaining relationships. Continue reading Why “The Network always wins”

Originally posted 2017-04-21 10:57:43.

I don’t need your biography, I want your story!

What is a good biography and how to write it?

By Irma de Jong

A good biography is nothing more than making an appealing story out of your curriculum vitae. I know for many people this stresses them out. It’s something they don’t like to do, wait until the very last second and sometimes the biography comes out messy or too long, because they don’t really know what to write, or they think not to have the talent to write. Continue reading I don’t need your biography, I want your story!

Originally posted 2017-04-05 18:05:53.